Celebrity Sponsorship, w/o the BS

Comedian and actor Nick Kroll has always been an outspoken fan of TAKE5 bars. So much so, that we decided to make him the official unofficial face of the brand. However, nowadays people see right through forced celebrity endorsements. So we were totally transparent with ours and let the people know we paid Kroll a ton of money to do something he would probably do for free. Fans appreciated the no bullshit approach and not only followed us on social, but begged to be #sponsored themselves.